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Coolwebsearch.com Paid Listings Feed Agreement I. Paid Listings - an advertisement or group of advertisements created dynamically or statically by Cool Web Search and supplied to Client via an HTML or XML data feed for further display on Client's web site or website(s) affiliated with Client. 2. Net Revenue -the amount collected by Cool Web Search from an Cool Web Search advertiser for Valid Clickthroughs (defined below) originating from Paid Listings advertisement(s) served through the Client's site(s) or Client's affiliate(s) site(s). 3. Valid Clickthrough ("CT") -the action of a human user clicking on a hypertext link or image link, which subsequently directs the user's browser to an Cool Web Search server and ultimately to the web site of an Cool Web Search advertiser, subject to the following constraints: a. The action may not be initiated or executed employing any non-human processes including robots, spiders, scripts (or other software), mechanical automation of clicking applied to the user's mouse or keyboard, or any other non-human clicking agent. b. The action may not be fraudulent or appear to be fraudulent in nature according to the sole reasonable discretion of Cool Web Search and/or the Cool Web Search advertiser. c. Generally clickthroughs of the following nature will also be considered to be invalid: multiple clickthroughs by the same user within the same second, multiple clickthroughs by the same user on the same link within an unreasonable period of time not greater than 5 seconds, suspicious patterns of clicking by any given user (example: a user clicking on the first, second, and third link in consecutive order and in a repetitious pattern, or a user clicking on the same position consistently, while neglecting the other positions), and clickthroughs from a previously blocked IF address( s ), which has been deemed by Cool Web Search to be a probable source of fraudulent activity . d. CTs originating or routed through countries other than The United States, Canada, and countries that are members of the European Community, will generally be rejected. Banned networks:
CONTENT AND ALTERABILITY: KEYWORD TARGETING: Paid Listings must be targeted to a specific keyword as provided in the Paid Listings Integration Documentation If Paid Listings are displayed adjacent to search results, Client may automatically populate the "q" (query) field with the query the user typed to generate the same search results. Otherwise, any Paid Listings displayed on or adjacent to a Web page that is not a search results page, must be pre-authorized as an addendum to this agreement. Minimum Payment:The minimum payment is $300 USD for wire transfer and $20 for checks. Payment shall be made on a monthly basis 15 days after the end of the pay-period. We have a flat $2 USD processing fee for each check and $35 USD for each wire transfer. Both parties agree and understand that, with respect to traffic measurements any and all traffic or other data to be provided in connection with this Agreement, specifically CTs delivered and Net Revenue from such, shall be determined based upon Cool Web Search' s reporting. No other traffic measurements will be deemed relevant nor affect either party's performance under this Agreement. Client shall have no longer than five (5) days from the last day of the month prior to dispute any material discrepancy pertaining to stats and/or compensation to be paid to Client. Failure to report such discrepancy within the said five (5) day period shall be considered by both parties as a forfeiture of Client's right to dispute. NON-DISCLOSURE AND CONFIDENTIALITY: WARRANTY: ALL CODE AND CONTENT ARE PROVIDED HEREUNDER ON AN " AS IS" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY WARRANTY OF ANY KIND OR NATURE WITH RESPECT TO THE NATURE, RELIABILITY OR ACCURACY OF THE CODE OR CONTENT OR ANY IMPLIED WARRANTY OF MERCHANT ABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE.
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